Chopard CEO on the latest developments at Baselworld 2018

Karl-Friedrich Scheufele, Co-president and CEO of Chopard, talks about the strengths of the brand, which skilfully weds feminine design and inherent values Chopard has achieved the threefold feat of establishing itself as a trendsetter in watches, in design and as a manufacture. Which focal point do the current watches reaffirm? Karl-Friedrich Scheufele: We are celebrating the Happy Sport, a special wristwatch that started an absolute trend 25 years ago when it became the first wristwatch to wed stainless steel and diamonds, thus also uniting diverse styles. From the start, our Happy Sport successfully harmonised elegance, luxury and sportiness. This was totally new, and afterwards it evolved into a zeitgeist. The Happy Sport’s special charisma made it a design icon that is still fresh today. Its details have repeatedly undergone modifications, so the collection has always remained very versatile and cutting-edge. To celebrate the Happy Sport’s 25th birthday, we are introducing a mo...