Most Expensive Car 2018

Nicolas is the son of renowned clothier Bijan Pakzad and namesake of the House of Bijan, the super exclusive and luxurious boutique on Rodeo Drive. The high-end brand was founded in 1976 by Bijan and his longtime friend Dar Mahboubi. Thirtysix years later, the House of Bijan is known as the most expensive store in the world and is a legacy in the luxury market. And it’s Nicolas’ job to continue that legacy. He joined the brand when he was just 16 and, after the passing of his father last year, began taking on more responsibilities to ensure that the House of Bijan remains a fixture in the luxury market. “When I started working with my father I was in high school,” Nicolas said. “After watching him work, slowly my attention started to grow at the company and the industry as a whole. Slowly but surely it turned into a very big passion of mine and obviously that was something that he and I shared.” Growing up, Bijan was not only a father to Nicolas, but also a mentor. He instilled impor...

The House of Bijan is a legendary by-appointment-only showroom on Rodeo Drive. The showroom is located inside a lavish 12-million dollar Mediterranean style Palazzo, which has been classified as a Beverly Hills landmark. A universe unto itself, the House of Bijan is decorated with marble floors, a sweeping staircase, sparkling crystal chandelier (comprised of 1,100 Bijan perfume bottles), Italian and French antiques, rare rugs and artwork, including a Fernando Botero painting aptly named ‘The Rich’. Whether creating legendary menswear or designing one of a kind accessories, jewelry and watches, Bijan is a recognizable mark of incomparable quality and style. Heads of state, captains of industry, presidents, kings and emperors are loyal clients. Former Bijan owner, Bijan Pakzad's black and yellow Bugatti Veyron is one of the boutique's trademarks. The Bugatti is rotated with his special Bijan edition yellow Rolls Royce, both of which have become permanent fixtures along the stree...