Review: The Fantasy Sport Industry
I recently reviewed The Fantasy Sport Industry: Games within Games (Routledge Research in Sport, Culture and Society) by Andrew C. Billings and Brody J. Ruihley for the Nordic Sport Science Forum . The central idea of Andrew Billings and Brody Ruihley’s book, The Fantasy Sport Industry ¸ is that fantasy is a game-changer. It is a game-changer in the way sport is covered by and represented in the media. It is a game-changer for the fans and how they consume sport. Indeed, it is potentially a game-changer for the very sports on which these games are based. Fantasy Sports have been around for several decades. They started small, the domain of, so the stereotype goes, geeky guys in their basements. But these games have expanded exponentially in the last twenty years. Something like thirty five million North Americans play fantasy sport in some manner: that’s more than the numbers of people who play golf, watch the American Idol finale, or own iPhones (Berry, 2; Billings and Ruihley, 5)...