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Chopard CEO on the latest developments at Baselworld 2018

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Karl-Friedrich Scheufele, Co-president and CEO of Chopard, talks about the strengths of the brand, which skilfully weds feminine design and inherent values Chopard has achieved the threefold feat of establishing itself as a trendsetter in watches, in design and as a manufacture. Which focal point do the current watches reaffirm? Karl-Friedrich Scheufele: We are celebrating the Happy Sport, a special wristwatch that started an absolute trend 25 years ago when it became the first wristwatch to wed stainless steel and diamonds, thus also uniting diverse styles. From the start, our Happy Sport successfully harmonised elegance, luxury and sportiness. This was totally new, and afterwards it evolved into a zeitgeist. The Happy Sport’s special charisma made it a design icon that is still fresh today. Its details have repeatedly undergone modifications, so the collection has always remained very versatile and cutting-edge. To celebrate the Happy Sport’s 25th birthday, we are introducing a mo...

The Greek story behind Bulgari

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Bulgari is one of the oldest Italian jewelry houses dating back to 1884. The trademark is usually written BVLGARI in the classical Latin alphabet, and is derived from the surname of the company's Greek founder, Sotirios Voulgaris (Bulgari is the phonetic version of Voulgaris's name). Jewelry has always been an important part of our culture. Even from the times when humans first started using clothes and tools about 100,000 years ago, jewelry was produced from any kind of materials that were available including stones, animal skins, feathers, plants, bones, and more. Today, we use jewelry to add extra appeal to an outfit and jewelry houses like Tiffany, Harry Winston, Cartier, Buccellati, among others have made their mark on the industry to attract a variety of buyers. Here at Passion4Luxury, we will discuss the Italian jewelry company – Bulgari. This brand is famous for its glamorous gemstone jewelry using an assortment of colors, which makes their pieces immediately recogniza...